Česky

Direct mailSeznam Email

A Direct mail may be created either in Text format or HTML format.

Before you produce

The advertisement must meet the general rules for creating the advertising formats. Before you send us your finished ad to deploy, please check the allowable max. data size and dimensions. Should you have any questions, do not hesitate and contact us.

Technical specifications of Text format

Compulsory data necessary for sending Direct mail

  1. Number of addressees (number of addressees which should receive the Direct mail)
  2. Subject of Direct mail (max. 80 chars)
  3. E-mail address for reply (any e-mail address of the client)
  4. E-mail address for Direct mail testing before the Direct mail is sent to real addressees (it must be an address in @seznam.cz mailbox)
  5. Text document
  6. URL link
  7. The date of sending

Requirements concerning design

  1. Text format may not contain any images (unlike HTML format). The materials must be delivered either as plain text or in Word (odt, doc or rtf format). If there are any links in the text, a functional and properly marked URL of the links must be provided together with the text.
  2. If the text contains references must be provided URL links along with text in a functional form properly labeled.

Notice

  1. Choice of addressees is possible according to the following criteria.
  2. The client delivers the materials at least five working days before the requested date of sending the Direct mail.

Correct functionality

Warning! Before starting the campaign is a test client sent direct mail to the e-mail address. The client is obliged to check that:
  • appearance corresponds agreed graphical form
  • links are functional and are directed to the correct location
  • monitoring statistics functions correctly (impressions, clicks)

Additional information

The Direct mail is sent within the two following working days after the confirmation of Seznam.cz’s sales person at the latest, unless a later date had been stated in the order.

External display code

Not permitted.

External monitoring of impressions

Permitted in compliance with the rules URL with 1×1 px monitoring image.

Technical specifications of HTML format

Compulsory data necessary for sending Direct mail

  1. Number of addressees (number of addressees which should receive the Direct mail)
  2. Subject of Direct mail (max. 80 chars)
  3. E-mail address for reply (any e-mail address of the client)
  4. E-mail address for Direct mail testing before the Direct mail is sent to real addressees (it must be an address in @seznam.cz mailbox)
  5. HTML document
  6. ZIP archiv with images
  7. The date of sending

Maximum data size

The maximum data size of each of the graphic elements must be up to 50 kB, while the maximum data size of the entire Direct mail to be up to 500 kB.

Requirements concerning design

  1. Materials must be delivered as a complete HTML document (valid in accordance with XHTML 1.0 Transitional) together with the definition of character set, in which it was written. HTML code must display correctly on the following browsers: Internet Explorer, Mozilla Firefox and Google Chrome (latest versions). We do not recommend using positioning when creating the ad.
  2. Images included in the document must be sent separately in the directory, because they must be stored/saved on Seznam.cz’s server to be displayed in the Message.
  3. All links must open in a new window (target="_blank").
  4. CSS is necessary to define in-line style definition.

Notice

  1. A Direct mail in HTML format may contain Noither Javascript nor Flash format animations (swf).
  2. HTML document can contain only these HTML elements and their attributes.
  3. External measurement must not be part of an HTML document, but it must be stated in the TXT file that will be sent along with the HTML document.
  4. Choice of addressees is possible according to the following criteria.
  5. The client delivers the materials at least five working days before the requested date of sending the Direct mail.

Correct functionality

Warning! Before starting the campaign is a test client sent Direct mail to the e-mail address. The manufacturer is obliged to check that:
  • appearance corresponds graphic artwork
  • display is the same in different web browsers and email clients
  • liks are functional and are directed to the correct location
  • monitoring statistics functions correctly (impressions, clicks)

Additional information

  1. The recommended width of Direct mail is either fixed – 550 px (if the resolution is 1024×768 px or better, the Direct mail is always displayed fully, if the width is 380 px, the Direct mail is displayed fully even for 800×600 px resolution) or 100 % variable, where the width of all nested elements is defined in per cent. If the width of the Direct mail exceeds 700 px, a full view cannot be guaranteed.
  2. The Direct mail is sent within the two following working days after the confirmation of Seznam.cz’s sales person at the latest, unless a later date had been stated in the order.

External display code

Not permitted.

External monitoring of impressions

Permitted in compliance with the rules URL with 1×1 px monitoring image.