PR článekNovinky.cz

A PR article consists of the headline, lead paragraph, image and the main text with the main image. A PR text may also contain further complementary images.

It is necessary to deliver the PR text at least three work days (72 hours) before its scheduled publishing. The text must be assessed by the editorial office (or the product manager for the given respective service) to allow extra time for solving problems in case of any objections to the content or the design of the text. An integral part of a PR article is a so-called teaser for PR article (upoutávka na PR článek).

Before you produce

The advertisement must meet the general rules for creating the advertising formats. Before you send us your finished ad to deploy, please check the allowable max. data size and dimensions. Should you have any questions, do not hesitate and contact us.

Technical spcifications for PR article (PR článek)

Binding rules

  1. The article must not contain any misleading headlines (e.g. The celebrity XY saved my life by giving me a donation“, etc.).
  2. If the article contains a fictitious/invented story, the following note has to be included at the end of the text:
    This text has not been created by the editors. This is a commercial text, which has been created to promote real products or services. The story in this article may be fictitious (invented).
  3. The article may not contain capitals (except for the cases described in the general rules for text advertisements).
  4. The whole text must not be highlighted in bold letters or in italics. (This sort of highlighting may only be used for important words or sentences.)
  5. Neither the headline nor the opening part of the article may be highlighted in bold letters or italics.
  6. Only one exclamation mark may appear in the headline at the most.
  7. The editorial staff reserves the right to reject advertisements breaking any of the aforementioned rules.
  8. The Customer must explicitly notify the Operator should any of the rights related to the message contained in the ad be limited in time. Should the above claims not be true or violated by the Customer or should the Customer fail to notify the Operator of the time limitation of rights, the Customer shall bear all the consequences arising therefrom, including the obligation of the Customer to reimburse the given persons and the Operator for damages occurred due to the failure of the Customer to adhere to the claims above. Upon request of the Operator the Customer must immediately present the Operator with the applicable documents demonstrating the right of the Customer to exercise property rights related to the commercial message.


Headline Text | 100 characters (including spaces)
Perex in the article Text | 350 characters (including spaces)
Article Text | 2500 characters (including spaces)
Main photo Image (JPG) | aspect ratio 16:9 (min. 1280×720 px) | up to 1 MB
Description of the main photo Text | 80 characters (including spaces)
Photos inside the artice Image (JPG) | aspect ratio 16:9 (min. 1280×720 px) | up to 1 MB
Video MP4, AVI, WMV, MOV | aspect ratio 16:9 (min. 600×338 px) | up to 190 MB


  1. Neither the headline nor the lead paragraph may contain URL addresses, addresses for monitoring statistics or images.
  2. The main text may contain click-throughs on client’s sides, URL for monitoring click-through statistics, or accompanying images as specified above.
  3. Using EMBED to place a video in a web page is not allowed.
  4. URL links within an article can be automatically changed to the "monitoring URL" (e.g.: http://i.media.cz/?destination=destinationURL).
  5. The maximum number of URL links is 7 in one text.
  6. Remarketing tags are accepted only from Sklik system.
  7. During the publication and archiving article does not allow any modifications. Possible exceptions are for editorial approval.

Notes to the photos

  1. The main image is a part of the text, it has no click-through and it must be thematically associated with the article (no banner visual).
  2. The maximum of three various complementary images are recommended for a regular PR article.
  3. The client indicates the position of each complementary photograph in the delivered draft version of the text, as well as a caption for each photograph, inclusive of its source. The maximum length of the image caption is 125 characters inclusive of spaces.
  4. Each photo must be properly credited, meaning that the owner of the rights must be mentioned for each photo included in the article.

Technical specifications for a teaser for PR article (upoutávka na PR článek)


Photo of trailer Image (JPG) | 800×533 px | up to 100 kB
Headline for desktop Text | 100 characters (including spaces)
Headline for mobile Text | 60 characters (including spaces)
Perex in the trailer Text | 350 characters (including spaces)

External display code

Not permitted.

External monitoring of impressions

Permittedin compliance with the rules only one URL with 1×1 px monitoring image.