Nativní inzerátNovinky.cz

Content of Nativní inzerát can be dynamically changed. In this case it is necessary to supply the URL to update the XML file, which must be prepared as shown below.

It works in the same way as Dynamic HTML banner with one exception - the HTML code (the template of Nativní inzerát) remains changeless for all clients and is available at Seznam pages.

Before you produce

The advertisement must meet the general rules for creating the advertising formats. Before you send us your finished ad to deploy, please check the allowable max. data size and dimensions. Should you have any questions, do not hesitate and contact us.

Technical specifications


Photo Image (JPG) | 800×533 px | up to 100 kB
Headline for desktop Text | 90 characters (including spaces)
Headline for mobile Text | 60 characters (including spaces)
Text Text | 100 characters (including spaces)

Requirements concerning design

  1. Photo may not be animated.
  2. Photo may not contain any text.
  3. Headline can't contain URL addresses, addresses for monitoring statistics or images.
  4. Headline and Text can't contain quotation marks and newline text.

External display code

Not permitted.

External monitoring of impressions

Permitted in compliance with the rules as monitoring Javascript or URL with 1x1 px monitoring image.

XML example

<?xml version="1.0" encoding="UTF-8" ?>
<!DOCTYPE banner SYSTEM "http://1.im.cz/dtd/dynamicbanner.dtd">
    <creative seq-no="1" mime-type="image__jpeg" width="800" height="533" alt-text="">http://www.domain.cz/photo.jpg</creative>
    <creative seq-no="2" mime-type="text__plain">Headline for desktop</creative>
    <creative seq-no="3" mime-type="text__plain">Headline for mobile</creative>
    <creative seq-no="4" mime-type="text__plain">Text</creative>
    <url seq-no="1">http://www.target-url.cz/</url>

Download XML example