Produktová plachta – dynamickáNovinky.cz

It works in the same way as Dynamic HTML banner with one exception - the HTML code (the template of Produktová plachta) remains changeless for all clients and is available at Seznam pages.

Before you produce

The advertisement must meet the general rules for creating the advertising formats. Before you send us your finished ad to deploy, please check the allowable max. data size and dimensions. Should you have any questions, do not hesitate and contact us.

Technical specifications: Produktová plachta – dynamická



Big headline Text | 20 characters (include spaces)
Product photo Image (JPG) | 150×100 px | up to 15 kB
Product description Text | 40 characters (include spaces)
Product price Text | 20 characters (include spaces)
Product text Text | 25 characters (include spaces)
Bottom text Text | 45 characters (include spaces)
Bottom logo Image (JPG) | 140×50 px | up to 15 kB

Requirements concerning design

Product photo may not contain a description or logo.


  1. XML file may only contain 3 products, see the example below. If it is necessary to change individual products, a XML file has to be generated using script (see example), which returns different data with every page refresh (while maintaining the same XML structure).
  2. XML file is universal for each server and has to contain all items (in case of server Novinky.cz „Big headline“ is required as well, but it will be hidden).

XML example

<?xml version="1.0" encoding="utf-8"?>
<!DOCTYPE banner SYSTEM "https://1.im.cz/dtd/dynamicbanner.dtd">
	<creative seq-no="1" mime-type="text__plain">Big headline</creative>	
	<creative seq-no="2" mime-type="image__jpeg" width="150" height="100" alt-text="Alt description">http://www.domain.cz/image-1.jpg</creative>
	<creative seq-no="3" mime-type="image__jpeg" width="150" height="100" alt-text="Alt description">http://www.domain.cz/image-2.jpg</creative>
	<creative seq-no="4" mime-type="image__jpeg" width="150" height="100" alt-text="Alt description">http://www.domain.cz/image-3.jpg</creative>
	<creative seq-no="5" mime-type="text__plain">Product description 1</creative>
	<creative seq-no="6" mime-type="text__plain">Product description 2</creative>
	<creative seq-no="7" mime-type="text__plain">Product description 3</creative>
	<creative seq-no="8" mime-type="text__plain">Product price 1</creative>
	<creative seq-no="9" mime-type="text__plain">Product price 2</creative>
	<creative seq-no="10" mime-type="text__plain">Product price 3</creative>
	<creative seq-no="11" mime-type="text__plain">Product text 1</creative>
	<creative seq-no="12" mime-type="text__plain">Product text 2</creative>
	<creative seq-no="13" mime-type="text__plain">Product text 3</creative>
	<creative seq-no="14" mime-type="text__plain">Bottom text</creative>
	<creative seq-no="15" mime-type="image__jpeg" width="140" height="50" alt-text="Alt description">http://www.domain.cz/bottom-logo.jpg</creative>
	<url seq-no="1">http://www.domain.cz/product-url-1.html</url>
	<url seq-no="2">http://www.domain.cz/product-url-2.html</url>
	<url seq-no="3">http://www.domain.cz/product-url-3.html</url>
	<url seq-no="4">http://www.domain.cz/url-from-bottom-text.html</url>
	<url seq-no="5">http://www.domain.cz/url-from-logo.html</url>

Download XML example

External display code

Not permitted.

External monitoring of impressions

Permitted in compliance with the rules as monitoring Javascript or URL with 1x1 px monitoring image.