Branding is considered as one advertising space which is fixed on the background of the page. The creative doesn’t change its default position while scrolling the page.

Before you produce

The advertisement must meet the general rules for creating the advertising formats. Before you send us your finished ad to deploy, please check the allowable max. data size and dimensions. Should you have any questions, do not hesitate and contact us.

Technical specifications


Image (JPG, PNG, GIF)


2560×1440 px (width × height)

Maximum data size

500 kB (in case HTML5 max. 600 kB)

Requirements concerning design

  1. Creative may not be transparent.
  2. Graphics must fill the entire space of creative 2560×1440 px, including the space that will be overlaid page. If you need to fill covered space with color (usually white or black), it is necessary to keep a minimum safe distance of 100 px from the border inwards – see example.
  3. The main message must be placed at the top in the 1366×720 px (see example). No text and logotypes should be interfered with in the space outside of the main message (photo as background is allowed).
  4. Text in creative can not occupy more than 1/2 of the total visible area.

External display code

Not permitted.

External monitoring of impressions

Permittedin compliance with the rules only one URL with 1×1 px monitoring image.

Additional information

You can verify the correct placement of text, logotypes and other graphical elements using our tool for Verifying visible zones.