Branding + Top sponzor (Seznam AdTV)Novinky.cz

Branding is extended by the Seznam AdTV format in the Top sponsor position. If the user hovers the cursor of the mouse over the Top Sponzor for a certain time limit, the Seznam AdTV format expands beyond its original position. It is hidden when the user leaves the mouse cursor from this position.

Before you produce

The advertisement must meet the general rules for creating the advertising formats. Before you send us your finished ad to deploy, please check the allowable max. data size and dimensions. Should you have any questions, do not hesitate and contact us.

Technical specifications of the Branding creative


Image (JPG, PNG, GIF)


2560×1440 px (width × height)

Maximum data size

500 kB

Requirements concerning design

  1. Creative may not be transparent.
  2. Graphics must fill the entire space of creative 2560×1440 px, including the space that will be overlaid page. If you need to fill covered space with color (usually white or black), it is necessary to keep a minimum safe distance of 100 px from the border inwards – see example.
  3. The main message must be placed at the top in the 1366×720 px (see example). No text and logotypes should be interfered with in the space outside of the main message (photo as background is allowed).
  4. Text in creative can not occupy more than 1/2 of the total visible area.

External display code

Not permitted.

External monitoring of impressions

Permittedin compliance with the rules only one URL with 1×1 px monitoring image.

Additional information

You can verify the correct placement of text, logotypes and other graphical elements using our tool for Verifying visible zones.

Technical specifications of Top sponzor (Seznam AdTV) creative



Teaser Image (JPG, PNG, GIF) | 300×250 px | up to 100 kB
Bottom image Image (JPG, PNG, GIF) | 300×81 px | up to 100 kB
Video MP4 | 720p (e.g. 1280×720 px with 16:9 aspect ratio) | up to 100 MB

Requirements concerning design

Logos, graphics and texts in the Bottom image creative must not reach the lower left corner of dimensions 81×81 px (see the examples). Location of the photo or background color into this space is permitted. In this space is automatically displayed partially transparent arrow symbol.


  1. Video length is not limited.
  2. Video may contain sound.

External display code

Not permitted.

External monitoring of impressions

Not permitted.