Scheduler (Plánovač) can for its interactive functionality to use the variable "length", "points", "type", "clickthru".

Noninteractive Scheduler can be prepared as a banner in common formats.

Before you produce

The advertisement must meet the general rules for creating the advertising formats. Before you send us your finished ad to deploy, please check the allowable max. data size and dimensions. Should you have any questions, do not hesitate and contact us.

Technical specifications interactive Plánovač




300×250 px (width × height)

Maximum data size

100 kB

Variables in Iframe

length planned route length in meters
points coordinate the start and finish
type used types of transport (comma separated)
clickthru URL for recording statistics of clicks in the advertising system


If the Plánovač expects concrete values of the variables it is necessary to treat the exceptions (eg. display brand banner).

External display code

Permitted in compliance with the rules as IFRAME tag only.

External monitoring of impressions

Not permitted.

Example call Iframe

<iframe src="https://www.example.com/advertisement.php?points=14.510120451450348%2050.13965763151646,16.58614218235016%2049.23762872815132&length=218025&type=c&clickthru=https://i.imedia.cz/clickthru%3FspotId%3D0%26destination%3D" scrolling="no" frameborder="0" width="100%" height="48"></iframe>

Additional information

Types of transport: c=auto, f=pesi, b=kolo, s=lyze

Technical specifications noninteractive Plánovač


Image (JPG, PNG, GIF)
Videobanner (Image + Video)
Dynamický HTML banner


300×250 px (width × height)

Maximum data size

100 kB (in case HTML5 max. 200 kB)

External display code

Permitted in compliance with the rules.

External monitoring of impressions

Permitted in compliance with the rules URL with 1×1 px monitoring image.