Mobilní nativní inzerátSbazar.cz

Content of the Native advertisement can be dynamically changed. In this case it is necessary to supply the URL to update the XML file, which must be prepared as shown below.

The principle of the function is the same as with Dynamic HTML banner, with the exception that the HTML code (the design of the Native inzerat) remains changeless for all clients and is available at Seznam pages.

Before you produce

The advertisement must meet the general rules for creating the advertising formats. Before you send us your finished ad to deploy, please check the allowable max. data size and dimensions. Should you have any questions, do not hesitate and contact us.

Technical specifications


Photo Image (JPG) | 800×533 px | up to 200 kB
Headline for mobile Text | 60 characters (include spaces)
Headline for desktop Text | 90 characters (include spaces)
Text Text | 100 characters (include spaces)

Requirements concerning design

  1. Photo may not be animated.
  2. Photo may not contain any text.
  3. Headline can't contain URL addresses, addresses for monitoring statistics or images.
  4. Headline and Text can't contain quotation marks and newline text.


  1. The headline for desktop is not currently displayed.
  2. It is necessary to include both headlines (with the same text) in the XML feed.
  3. The text will only show up on tablets.

External display code

Not permitted.

External monitoring of impressions

Permitted in compliance with the rules URL with 1×1 px monitoring image.

Ukázka XML

<?xml version="1.0" encoding="UTF-8" ?>
<!DOCTYPE banner SYSTEM "http://1.im.cz/dtd/dynamicbanner.dtd">
    <creative seq-no="3" mime-type="image__jpeg" width="800" height="533" alt-text="">http://www.domain.cz/photo.jpg</creative>
    <creative seq-no="1" mime-type="text__plain">Headline for mobile</creative>
    <creative seq-no="1" mime-type="text__plain">Headline for desktop</creative>
    <creative seq-no="2" mime-type="text__plain">Text</creative>
    <url seq-no="1">http://www.target-url.cz/</url>

Download XML example