Content of the Native advertisement can be dynamically changed. In this case it is necessary to supply the URL to update the XML file, which must be prepared as shown below.
The principle of the function is the same as with Dynamic HTML banner, with the exception that the HTML code (the design of the Native inzerat) remains changeless for all clients and is available at Seznam pages.
The advertisement must meet the general rules for creating the advertising formats. Before you send us your finished ad to deploy, please check the allowable max. data size and dimensions. Should you have any questions, do not hesitate and contact us.
|Photo||Image (JPG) | 800×533 px | up to 200 kB|
|Headline for mobile||Text | 60 characters (include spaces)|
|Headline for desktop||Text | 90 characters (include spaces)|
|Text||Text | 100 characters (include spaces)|
Permitted in compliance with the rules URL with 1×1 px monitoring image.
<?xml version="1.0" encoding="UTF-8" ?> <!DOCTYPE banner SYSTEM "http://1.im.cz/dtd/dynamicbanner.dtd"> <banner> <creative seq-no="3" mime-type="image__jpeg" width="800" height="533" alt-text="">http://www.domain.cz/photo.jpg</creative> <creative seq-no="1" mime-type="text__plain">Headline for mobile</creative> <creative seq-no="1" mime-type="text__plain">Headline for desktop</creative> <creative seq-no="2" mime-type="text__plain">Text</creative> <url seq-no="1">http://www.target-url.cz/</url> </banner>