Nativní videoNovinky.cz

Nativní video is regarded as one single advertising surface composed of three creatives: Video, Headline and Text.

The Video plays automatically in a preview with muted sound. When the user clicks on the advertisement, the Video will expand and cover the entire area of the Native ad. The user can hide the Video by clicking the "Close" button. Clicking the title or text of the ad expands the Video and clicking the Video itself opens the target website.

Before you produce

The advertisement must meet the general rules for creating the advertising formats. Before you send us your finished ad to deploy, please check the allowable max. data size and dimensions. Should you have any questions, do not hesitate and contact us.

Technical specifications


Video MP4 | 720p (e.g. 1280×720 px with 16:9 aspect ratio) | max. 10 MB | 60 seconds | sound permitted
Headline Text | 50 characters (including spaces)
Text Text | 100 characters (including spaces)

Requirements concerning design

  1. Headline can't contain URL addresses.
  2. Headline and Text can't contain quotation marks and newline text.

External display code

Not permitted.

External monitoring of impressions

Permitted in compliance with the rules as monitoring Javascript or URL with 1x1 px monitoring image.