Česky

External Codes

Generally, such external display a monitoring codes are accepted, which comply with the rules listed below. Seznam.cz reserves the right to reject the codes, which do not comply with the conditions of standard functionality.

The correct rendering of the external display code for Seznam.cz web sites can be tested in this tool.

Rules for external display codes

  1. External display codes must support HTTPS. The URL address begins with two slashes when loading images, styles, libraries, monitoring scripts, etc. (see example below). Correct: <script src="//gdecz.hit.gemius.pl/gdejs/xgde.js"></script>
    Wrong: <script src="http://gdecz.hit.gemius.pl/gdejs/xgde.js"></script>
  2. Should the banner be sold for PPC (pay per click) and displayed using an external code, it must allow external code to add our monitoring URL (eg. Using parameter click – see example below). <script src="//t**k.a****m.n*t/a*****t/?bn=6*******9;click=__SHORT_CLICKTHRU__&destination="></script> <script src="//t**k.a****m.n*t/a*****t/?bn=6*******9;click=__SHORT_CLICKTHRU_ESC__%26destination%3D"></script> <iframe name="CPbanner*******" src="//t**k.a****m.n*t/a*****t/?bn=6*******9;c**s=*;ord=[timestamp];click=__SHORT_CLICKTHRU__&destination=" width="300" height="250" frameborder="0" scrolling="no"></iframe> <iframe name="CPbanner*******" src="//t**k.a****m.n*t/a*****t/?bn=6*******9;c**s=*;ord=[timestamp];click=__SHORT_CLICKTHRU_ESC__%26destination%3D" width="300" height="250" frameborder="0" scrolling="no"></iframe> It is necessary to get the contents of the 'click' parameter and insert it before your own escaped target URL address.
  3. External display codes must support asynchronous ad delivery.
  4. External codes may not cause page fault (not even javascript display).
  5. External codes and their creatives must not exceed the data limits set for the particular format.
  6. Banners delivered through external codes have to be sufficiently visually distinguishable from the page content for the whole time of their display (animation), e.g. by frame, color of its background, etc. The frame and/or the background should be straight and even, not warped, distorted, or otherwise modified.
  7. All banners issued through the external advertising system may additionally be identified only by simple small icon of a partner without text supplements (accepted only additional inscription "Volba reklamy" or "AdChoices").
  8. A creative that expands beyond the standard position must contain a button marked with a cross and the words "Zavřít" (Close), located in a prominent place. Location button depends on the advertisement format specification.
  9. Target links must be opened in the whole (or new) window through the target = "_ top" or target = "_ blank" attribute.

Rules for external monitoring codes

  1. External monitoring codes must support HTTPS. The URL address begins with two slashes when loading images, styles, libraries, monitoring scripts, etc. (see example below). Correct: <script src="//gdecz.hit.gemius.pl/gdejs/xgde.js"></script>
    Wrong: <script src="http://gdecz.hit.gemius.pl/gdejs/xgde.js"></script>
  2. A maximum of two external monitoring codes can be deployed at a single banner, if a given format is not otherwise specified, and it allows advertising system. Permitted combinations are: 2× URL with 1×1 px monitoring image or 1× URL with 1×1 px monitoring image + 1× monitoring Javascript.
  3. For advertising on Sklik.cz, it is possible to use monitoring template for an external monitoring of clickthroughs.

    Variables for the monitoring template

    {lpurl} once escaped target URL using the escape() function
    {lpurl+2} twice escaped target URL using the escape() function
    {unescapedlpurl} non-escaped target URL
    {escapedlpurl} once encoded target URL address using the encodeURIComponent() function
    {escapedlpurl+2} twice encoded target URL address using the encodeURIComponent() function

    Preview of {lpurl}

    Monitoring template: https://www.monitoringserver.com/?url={lpurl}
    Target URL: https://domena.cz/dorty-pro-deti/&id=5
    Clickthrough URL: https://www.monitoringserver.com/?url=https%3A//domena.cz/dorty-pro-deti/%26id%3D5